Digital Marketing is a field that keeps updating with new trends algorithms technologies. so for a digital marketer its very important to stay updated about the trends and new technologies. in 2024, many trends comes into action which changes the way of implementing the digital marketing strategies. Let’s talk about them:
1. Rise of Artificial Intelligence
As we all know AI is entering in all the field and one of them is Digital Marketing also one of them. Automating the tasks and providing personalised experinece to the user like AI driven Chatbots which is bringing a revolutionary change how businesses interact with their audience.
Some of the common practices businesses do with the help of AI
Chatbots: Creating AI-driven chatbots for instant customer support enhances the user’s experience.
Predictive Analytics: AI can detect market trends by analysing customer behavior and can provide insights into what strategies to apply to maximise business output.
Content Creation: AI can help you create engaging content for your audience. Tools like Chatgpt Copilot can help you do so.
2. Influencer Marketing
Digital Marketing is Incomplete without Influencer marketing but..
Let’s talk about influencer marketing, which has been booming for the whole year and will also have a rise in the upcoming years. But you need to remember one thing that earlier companies had to rely on influencers but now companies have their in-house content creation team that produces content for them, CEO’s also show their faces which not only increases the awareness of the brand but they also get fame.
This year we saw that many companies had started doing content creation which not only helped them gain awareness but also help them to gain organic audience. But you need to remember one thing that earlier companies had to rely on influencers but now companies have their in-house content creation team that produces content for them, CEO’s also show their faces which not only increases the awareness of the brand but they also get fame.
This year we saw that many companies had started doing content creation which not only helped them gain awareness but also help them to gain organic audience. So in the upcoming time if you feel like you want to start content creation then make sure that your content should be genuine and content should be so appealing that brands should connect to you. You should make sure that if you are doing content creation how can provide quality content to my audience and how can i monetize it.
3. Social Media
Social media acts as a main pillar of digital marketing
In recent times the way of using social media has changed, that the reason why the new algorithms of social media are changing so rapidly. Let’s take the example of Instagram now most people have started using Instagram for content creation. So Instagram has launched a new feature for the new content creators. Instagram has launched a new feature called achievements, Instagram will reward you for achieving tasks which will able you to grow fast and reach to more audience.
4. E-commerce using Social Media
A new trend has been seen this year that now you get an option to place order within the social media app without even going to some website. The same update has been seen in the Instagram. On a professional account of Instagram you get an option to add a button of order now or buy now, and if the user clicks on that a request is sent to you that a person has placed an order, and you can manage and track the order within the social media app but one thing that is not there for now that the Instagram has not integrated any payment method for now. So if this method works then in the future Instagram can add the payment methods so that users can directly pay through the app only.
5. Advertisements
This is the one of trendiest topics in the field of digital marketing
People do SEO for their websites but still focuses more on ads and a change is coming that will transform the way of running ads. Let’s hear a short story
